Clouds Of Fashion Pop-Up Store

Last Friday I went to the opening of the very first official Clouds of Fashion store! I absolutely loved it there. Not only because of the truckloads of pretty fashion and cool accessories, but also – and above all – for the entrepreneurial guts it takes to start a business these days.

Fortune favors the brave.

Laurentine, a 20-year-old Communications student and founder of Clouds of Fashion, started blogging about six months ago. On her Clouds of Fortune page she regularly shares inspirational quotes and updates on her fabulous ootd’s and fun make-up. But Laurentine saw the bigger picture: little by little, retail fashion just didn’t cut it anymore. The ambitious fashionista started experimenting – customizing pieces from her wardrobe with dip dyes, studs, patterns and lace.


It didn’t take long before Laurentine’s friends picked up on what she was doing, and orders started coming in. Following her lifelong motto ‘Fortune favors the brave’, Laurentine decided to take the challenge. Next to customizing and personalizing clothing, she also started distributing some of her own favorite accessories. Clouds of Fashion was born.


A few months ago, Laurentine went looking for a place to sell all of her stuff over the summer. Good friend and fellow fashionista Charlotte joined the search, and they soon found the perfect vacant building for their pop-up shop.


The opening of the Clouds of Fashion pop-up shop was a huge success. When I arrived, it was terribly busy. Still, I got a warm welcome – including real pink-and-white cloud cupcakes and a pink glass of cava. The atmosphere was perfect: girls sipping on cava while selecting their favorite fashion accessories – I mean: how could that go wrong?


Clouds of Fashion offers all kinds of ab fab stuff like jewelry, iPhone cases, bags, sunglasses – but also T-shirts, shorts, bikinis and the occasional pair of shoes. Also, you can drop off a piece from your personal collection and have Laurentine make it into something unique.

Still not convinced? Go visit these two ladies yourself, and you will be soon! :)


Clouds of Fashion Pop-up Shop
Dorpsstraat 72
Elversele, Belgium

Clouds of Fashion Facebook page
Clouds of Fortune blog

PICTURES: (c) All Things Jasmine

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3 responses to “Clouds Of Fashion Pop-Up Store

  1. Pingback: Event // INCUFASHION 5 | ALL THINGS JASMINE·

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